Media buying
We have bought media since 2000. Today our own team buys it with our own money, and we run it for advertisers who want it managed.
The core of the company.
Everything we deliver starts with media somebody had to buy well. For over 25 years that somebody has been us, alongside the affiliates we manage.
Engine one
Media we buy
Our own team buys the media with our own money, on Meta, Google and other channels. That is where the inbound calls and leads come from. We carry the media. You pay for the results that qualify.
- Search, social, native and display
- In house buyers, copy and landing pages
- Buying media since 2000
Engine two
Partners we manage
We own and run the networks: XY7Elite for CPA and leads, Elite-Calls for pay per call. Vetted affiliates and publishers add reach on top of our own media, looked after by our affiliate managers.
- 11,000+ active partners
- Elite-Calls is invitation only, since 2007
- We decide who runs your offer
Internal media buying
This is where our inbound calls and leads come from.
Our team, our money
Our own buyers place the ads and we pay for the media.
Where we buy
Meta, Google and other channels, across search, social, native and display.
What comes out
Consumers who call or fill in a form because of an ad we ran. Calls are filtered by IVR, geography, time of day and your capacity before they reach you.
What you pay
A price per qualified call, per lead or per action, agreed before launch.
How buying from us works.
Pay for performance, inbound calls, live transfers, leads, managed media buying and a strategy session with Kevin, in about a minute. The words are on screen, so sound is optional.
Managed media buying
For advertisers who want the buying run for them, by a team with over 50 years of combined media buying experience.
You fund the media. We manage the bids, the copy and the landing pages, with landing page optimization and conversion rate work from first click to conversion. It is the same team that buys our own media. Managed engagements start at $10,000 a week in media.
Channels
What we buy and manage today.
Search
Google Ads, including full service managed search: bids, copy and landing pages.
Social
Paid social on Meta and other platforms.
Native and display
Run by our buyers and by vetted publishers on our networks.
Influencer
Creator partnerships built around measurable return.
Email and SMS
Newsletter management, list segmentation and SMS campaigns. The channel Kevin started on in 1997.
Why we are good at it.
We have been doing it since the dial-up era, through every change in the market since.
- 1997Kevin runs high-scale email and messaging campaigns on AOL
- 1999Kevin runs user acquisition for X.com, later PayPal
- 2000Rapid Response Marketing founded in Las Vegas
- 2003The company expands into pay per call
- 2006Online acquisition for Blockbuster, more than 14 months
- Around 2012Driver and rider acquisition for Lyft
- TodayMeta, Google and other channels, every day
In the market daily
Hundreds of conversations a week with publishers, advertisers and technology partners. When a new ad network launches, a compliance rule changes or a vertical heats up, we hear about it early.
Current methods
From AI assisted optimization to emerging traffic sources, clients get what works now, not an old playbook.
Fast to launch
From signed agreement to live traffic in 48 hours.
The other engine: managing affiliates.
We own the networks, so we choose who runs your offer and under what rules.
XY7Elite Performance Network
CPA and lead offers, run by approved publishers.
Elite-Calls
Pay per call, by invitation only, since 2007.
“I have been working with Rapid Response for over 4 years. The dependability, quick responsive affiliate managers, technical help, and very good tracking is what I truly value. No one forces offers at you.”
“I have worked with Kevin for close to a decade. We have exchanged millions of dollars running each other's offers and Kevin and his crew are some of the most top notch trustworthy people in the business.”
How a campaign runs.
From the first conversation to scale, in the order it happens.
Strategy and targeting
We map your ideal customer, define what counts as a qualified call or lead, and build call flows around your sales process and vertical.
Media and publishers go live
Our buyers start the paid media. The offer also opens to vetted publishers on our networks, matched to the right sources: search, social, native, display and influencer.
Routing and filtering
IVR qualifies callers before they reach your team. Geographic targeting, time of day routing and real time capacity management keep calls inside your rules.
Quality assurance
Calls are monitored for duration, intent and compliance. You pay only for calls that meet the criteria we agreed on.
Optimize and scale
Reporting is real time. We cut what is not working, put budget behind what is, and raise volume as fast as your team can take it.