About
A Las Vegas performance marketing company. Over 25 years buying media and managing affiliates, and still run by the man who started it.
Founder and CEO
Kevin De Vincenzi
“I build performance marketing machines.”
Founded Rapid Response Marketing in Las Vegas in 2000. The industry has called him The ClickFather for almost 20 years.
He started in the dial-up era, running high-scale email and messaging campaigns on AOL and working out how to drive traffic and get paid for it. By 1999 he was running user acquisition for X.com before it became PayPal. Blockbuster, AT&T, Netflix, Vonage, Uber and Lyft followed, along with clients we cannot name under contract.
Most founders step back from the day to day. Kevin does the opposite: hundreds of conversations every week with publishers, advertisers and technology partners, and he still gets on every client call personally.
- 2000Rapid Response Marketing
- 2007Elite-Calls
- NetworksXY7Elite, Elite Torts
- 2019, 2020Inc. 5000
Consulting with Kevin
Stuck? Spend three hours with Kevin.
Strategy session with Kevin, for a business that has stalled. A review of your numbers first, three hours with Kevin, a written action plan after. $5,000 flat.
Over 25 years running a business, started from scratch with zero funding. He has been where you are.
What he built: two engines.
Media the company buys itself, and affiliate networks it owns and manages.
Engine one
Media we buy
Our own team buys the media with our own money, on Meta, Google and other channels. That is where the inbound calls and leads come from. We carry the media. You pay for the results that qualify.
- Search, social, native and display
- In house buyers, copy and landing pages
- Buying media since 2000
Engine two
Partners we manage
We own and run the networks: XY7Elite for CPA and leads, Elite-Calls for pay per call. Vetted affiliates and publishers add reach on top of our own media, looked after by our affiliate managers.
- 11,000+ active partners
- Elite-Calls is invitation only, since 2007
- We decide who runs your offer
How we work.
Four habits that have held since the start.
We buy the media
Our own buyers run campaigns on Meta, Google and other channels. We are not only a middleman.
We run the networks
XY7Elite and Elite-Calls are ours, so we choose who runs your offer.
Fast launch
From signed agreement to live traffic in 48 hours.
You talk to Kevin
Direct access to the founder on every account. Many of our clients cannot be named, and we keep it that way.
Since 2000.
The short version of over 25 years.
- 1997Kevin runs high-scale email and messaging campaigns on AOL
- 1999Kevin runs user acquisition for X.com, later PayPal
- 2000Rapid Response Marketing founded in Las Vegas
- 2003The company expands into pay per call
- 2006Online acquisition for Blockbuster, more than 14 months
- 2007Elite-Calls launches, by invitation only
- Around 2012Driver and rider acquisition for Lyft
- 2019Inc. 5000, ranked number 4687
- 2020Inc. 5000 again, ranked number 4388
- 2021 to nowCampaigns under NDA across insurance, legal, home services and financial
Brands we have run acquisition for.
A partial list. Other campaigns are covered by NDA.
X.com, later PayPal/ AT&T/ Netflix/ Blockbuster/ Uber/ Lyft/ Comcast/ T-Mobile/ Vonage/ EarthLink/ SelectQuote/ Hartford Life/ Ooma/ TruGreen/ EA Sports/ LendingTree/ Experian
“Since my start in Affiliate Marketing in 2005, I have worked with RRM and they have always been at the top of their game. Kevin and his team have made it a pleasure to work together in the past and far into the future.”
“I have worked with Kevin for close to a decade. We have exchanged millions of dollars running each other's offers and Kevin and his crew are some of the most top notch trustworthy people in the business.”
“The team at Rapid Response Marketing is attentive, diligent & honest in partnership. I have worked with RRM for ten years, and they are always willing to extend themselves to build business and earn trust.”
“I have been working with Rapid Response for over 4 years. The dependability, quick responsive affiliate managers, technical help, and very good tracking is what I truly value. No one forces offers at you.”