We scale, optimize and reduce customer acquisition costs for our select clients.
CAMPAIGN TESTING
We use proven historical data to design, structure and launch landing pages, TV commercials, Radio Commercials and websites. By testing multiple pages we can start to collect data such as, user interaction, heat maps, conversion rates, click through rates and more. Radio & TV commercials are tracked by unique 800#s, testing multiple creatives helps obtain the best response rate at the lowest cost per acquisition.
MEASURE & OPTIMIZE
In order to optimize a campaign we analyze and measure click through rates, orders, sales, phone calls, leads generated, time of day conversions/clicks, conversion by creative and much more.
SCALE
Once we match a proven creative to an advertising channel we begin to scale the campaign maximizing spend while maintaining or lowering cost per conversion. We repeat the process across all advertising channels until we have reached our clients desired monthly marketing budget.